The challenge
The localisation team at a leading global technology company was using machine translations to make developer content accessible without the heavy demands of traditional translation workflows. The challenge was to determine if machine translation was sufficient or if additional localisation efforts were needed to ensure an optimal user experience.
The approach
SlashData worked closely with the client to understand their research objectives, and designed a methodology and a survey to measure the effectiveness of the client’s machine translations. SlashData gathered responses from around 700 developers who shared their experience using the client’s developer resources in their native language. The respondents were sourced through SlashData’s own developer community, as well as through vetted third-party survey panels. The sample collected covered the geographies, locales, and specific developer profiles requested by the client.
The result
This project provided the client with valuable insights into the effectiveness of machine translations across various locales, highlighting one locale that required additional localisation efforts, enabling the client to optimise resource allocation. Additionally, we analysed the key components of machine translations, offering a detailed understanding of their strengths and areas for improvement. We also conducted profiling analysis to identify developers who were more likely to face challenges with machine translations, considering factors such as their experience in software development.
Why SlashData
SlashData, serving as a comprehensive market research partner, guided the client from an initial high-level research brief to actionable data that addressed key business questions. Leveraging our expertise in survey design and our access to a diverse pool of developers, we efficiently gathered relevant data from a representative sample of developers using the client’s resources in their native language. Our advanced quantitative research capabilities allowed us to conduct an in-depth analysis and deliver an actionable, insights-driven report to the client.
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