The challenge
One of the major silicon vendor companies engaged SlashData to gain insights and recommendations for targeted improvements to their developer program. Their goal was to enhance developer satisfaction and engagement with their resources. Additionally, they sought to identify competing developer programs to benchmark their satisfaction and engagement levels against those of other competitors and industry leaders.
The approach
SlashData leveraged existing data from its 2024 Q1 Developer Nation survey, which reached over 3,500 professional developers across Western Europe, Eastern Europe, North America, South Asia, and the Greater China area. These developers shared insights into their experiences with various developer programs. Respondents were recruited through SlashData’s developer community and verified third-party survey panels, ensuring a robust and representative sample.
In addition to using existing quantitative data to answer the client’s questions, we conducted desk research. This was done in order to provide a deeper dive into the user experience with the client’s developer documentation and sample code. Through this analysis, the client was able to receive first-hand feedback and recommendations on how to improve their developer support.
The result
The data gathered from SlashData’s survey helped the client understand the drivers of engagement and satisfaction amongst professional developers. The analysis answered the client’s core questions, including:
Which types of developers are the most engaged with the client’s developer program?
Which developer program resources are most important to highly engaged developers?
Which types of technologies are associated with high engagement?
Which developer profiles does the client attract, and how well does the client engage these developers compared to other vendors?
Which of the client’s technology resources are associated with the highest engagement and satisfaction?
Which types of developers should the client focus on to raise engagement and satisfaction?
What are best-in-class examples of vendors with high engagement and satisfaction scores?
These insights helped the client gain a deeper understanding of developer engagement patterns and program needs. In turn, this enables them to tailor their offerings to align with developer profiles and preferences, enhance satisfaction, and drive engagement with key resources and technologies across targeted developer segments.
Why SlashData
For the client, SlashData’s robust methodology and established global community of developers provided a unique advantage. Leveraging a deep understanding of the developer landscape, SlashData tapped into its extensive developer community and a curated network of third-party providers to reach precisely the right audience for our client's research objectives. Our proprietary survey platform hosted the survey, ensuring robust data integrity through advanced metadata analysis and sophisticated dynamic question logic, so the client received accurate, reliable insights on developer engagement and satisfaction with its technology resources.
Do you have a developer program you would like to offer more support to your developer audience? Let’s see together what they need. Contact us.
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