The challenge
The Developer Relations team of a cloud communication company was looking to deepen their understanding of the evolving needs of professional developers who integrate third-party APIs. They aimed to refine program content, optimise engagement strategies, and assess the potential role of no-code/low-code and AI-assisted tools in meeting developer expectations.
The approach
In close collaboration with the client, SlashData utilised its extensive collection of existing data from the 26th edition of the Developer Nation survey, which closed in Q1 of 2024. This survey provided fast access to insights by utilising a globally representative sample of over 5,000 professional developers who use third-party APIs. The sample covered a range of experience levels and API types, satisfying the client’s target audience.
The result
The data gathered from SlashData’s survey provided the client with valuable insights into the preferences and behaviors of developers using third-party APIs. The analysis answered the client’s core questions, including:
What program resources are most valuable to API users, and how does that vary by region and experience level?
What problem-solving resources are favoured by developers, and how does this preference shift with experience?
How do professional developers stay informed on software development trends, and how is that different across regions?
How prevalent is the usage of no-code/low-code tools among API users?
What functions do AI-assisted tools serve, and what are the main challenges developers encounter when using these tools?
With these insights, the client gained a deeper understanding of API usage patterns and developer program needs, enabling them to tailor their offerings to meet regional and experience-based preferences and improve developer engagement across key resources and tools. Following this success, the client requested further research to benchmark their developer program, aiming to assess their market position more accurately and identify strategic areas for improvement.
Why SlashData
With a deep understanding of the developer landscape, SlashData leveraged its extensive developer community and a curated network of third-party providers to reach precisely the right audience for the client’s research objectives. Our proprietary survey platform not only hosted the survey but also enabled robust data integrity through advanced metadata analysis, ensuring the responses accurately represented the client’s target professional developers. By tapping into SlashData’s developer community and verified third-party panels, comprehensive insights were delivered more quickly and efficiently than would have been possible with a fully custom survey.
Related services
Are you trying to get a deeper understanding of how developers integrate APIs? Let’s talk.