The challenge
A leading silicon vendor wanted to estimate the total addressable market of developers for their software products. The key point of interest for our client was to see how they compare to their competitors in terms of market share for each tool type they provide. They also wanted to track the changes in the market over 12 months.
The approach
SlashData worked closely with the client to identify its key research objectives and designed a custom survey to identify its target audience and the types of tools they use. The results were analysed in conjunction with our existing data to estimate the number of developers that make up our client’s addressable market. This survey was then fielded for the second time after 12 months to track how the results have changed, reaching over 1,400 developers in each wave.
The result
This research helped our client estimate the size of their addressable market and how their tools compare to their competitors in terms of popularity. Relying on our comprehensive set of questions, we provided detailed analyses for the specific tools of interest to our client, including profiling and segmentation. We also helped our client identify which of its key competitors was gaining popularity by tracking differences between the two waves.
Why SlashData
Using our expertise, we constructed and fielded two surveys that directly answered our client’s business questions. Each survey was hosted on our custom survey platform, which used advanced data cleaning and weighting based on our existing data. This ensured that our client received the highest-quality results.
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