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Writer's pictureSlashData Team

Aligning product strategy with user needs: How we helped an e-commerce leader navigate the headless space

The challenge

Our client, a leading e-commerce solutions provider, wanted to understand the needs of developers working on headless or composable e-commerce projects. Headless e-commerce, which decouples the front-end from the back-end, enables businesses to deliver faster, more personalised experiences across channels. The study focused on identifying the platforms, frameworks, and features developers use, along with their project timelines and preferences.


The approach

SlashData worked as an extension of the client’s team to draft and run a targeted survey of 150+ users, capturing a comprehensive view of the current trends, tools, and practices in headless and composable e-commerce development.


The result

This research allowed our client to assess their standing in the current landscape of headless and composable e-commerce solutions. The findings were used to inform our client’s product strategy and investment decisions, helping them align their offerings with what is most important to their target audience.


Why SlashData

The survey was hosted on SlashData’s proprietary survey platform, allowing advanced data cleaning and ensuring that our client received the highest quality results. We were also able to leverage our developer network and vetted partners to target the specific audience of interest for our client.


Interested in uncovering insights to transform your e-commerce strategy? Contact us.


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