What drives or prevents Web2 developers to jump to blockchain? Profiling developers who already made the leap
The challenge
A leading Web3 company approached us to uncover the key obstacles that prevent Web2 developers from transitioning to blockchain development. This project was a jumping-off point aimed at informing outreach and marketing efforts to attract more developers to blockchain and their platform in particular. To ensure that their platform was an attractive space for both incoming developers and current developers, we also investigated the specific needs, preferences, and challenges faced by developers currently building on the platform.
The approach
We crafted a comprehensive research plan to address two core objectives:
Understanding barriers for Web2 developers:
Conducted surveys targeting Web2 developers without blockchain experience to measure interest in blockchain development.
Analysed how interest varies by role, experience level, and geography.
Profiling Current Web3 Developers:
Collected feedback from developers already building on blockchain to gauge satisfaction, technology awareness, and platform preferences.
Developed a predictive model to explore the relationship between developer demographics, project types, and platform usage trends.
Our strategy ensured a regionally representative sample of developers across Web2 and Web3, enabling a holistic view of the developer landscape.
The result
Our client was able to construct an outreach and strategy plan and present it to their leadership with the full confidence that comes from in-depth research. Included in our report was the answer to specific hypotheses that the clients had about their industry and a model the client could use to craft data-backed marketing and recruitment strategies.
Why SlashData
SlashData specialises in uncovering hard-to-reach developer communities. Our regionally targeted outreach strategy successfully connected with the Web3 developer audience, while our rigorous statistical analysis ensured accurate and reliable insights.
To maximise the value of our findings, we presented the data in a concise, non-technical format, empowering the client to create effective marketing campaigns and developer-friendly platform improvements.
Curious about how to attract Web2 developers to blockchain? Reach out now!
You can find all our data & free reports in our Research Space.