Recent posts

    Developer program metrics – how do you measure RoI?

    In September 2018 we ran our third Future Developer Summit in Menlo Park, California. It was an unprecedented success, bringing in a net promoter score of 80. We hosted 60+ leaders in developer marketing and relations, hand-picked at Director level and up, from nearly 40 companies, from Amazon and Arm to Salesforce and Samsung. They gathered to debate best practices in developer marketing, learn, and design better developer strategies.

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    Developer Marketing Leaders Are Back for the Future Developer Summit 2018

    Future Developer Summit is back September 13, Menlo Park, CA, bringing together 60+ VP & director-level champions of developer marketing in an intimate invite-only setting to share knowledge, celebrate innovative thinking and discuss the course for the future.

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    Under the Hood of Developer Marketing: Microsoft’s Jeff Sandquist

    Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Jeff Sandquist, General Manager on the Cloud and Enterprise Team at Microsoft, to share with us his experiences. This interview is part of our Under the Hood of Developer Marketing series where we ask leading practitioners what Developer Marketing and Developer relations mean to them, what they do to make it happen, and how they measure success.

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    Machine Learning is Changing Developer Nation and the World

    The State of the Developer Nation report 14th Edition summarizes some of the key findings from the survey and provides a snapshot of today’s developer ecosystem. Underlying these findings is the importance of machine learning is in driving future trends. As the capabilities of machines and humans begin to converge, implications extend well beyond the developer community. To be well positioned for future technology shifts, it is important to understand where and how machine learning is influencing the direction of the software industry.

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