Álvaro Ruiz
From free to fee: Crafting effective pricing strategies for developer tools
We explores what motivates developers to adopt new tools, the factors they consider, and the pricing models that best align with their needs
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SlashData Team
Sep 26, 20234 min read
How to calculate the dollar value and ROI of an onboarded developer.
Yes. You read the title right. An answer to the worst nightmare of industry professionals in developer-facing roles. This includes people...
Moschoula Kramvousanou
Mar 1, 20232 min read
Software ate the world. What’s next?
Software is officially everywhere. Today, no matter what we do, we work in a tech business. We’ve been expecting this for a long time...
SlashData Team
Jan 20, 20225 min read
How developers’ support needs change with experience
Developers have a wide variety of support and learning needs that evolve as they progress through their careers. Here, we’ll look at some...
SlashData Team
Jun 16, 20208 min read
How we built a culture of accountability (aka how we treat people as adults)
Too many challenges with corporate culture are down to accountability. Let’s say you work in a medium-sized firm. A colleague you depend...
SlashData Team
Mar 30, 20202 min read
Fighting COVID-19 with collective industry effort
SlashData to join the Fellowship19 initiative As a developer economy analyst firm, SlashData is a mediator between the developer...
SlashData Team
Feb 12, 20203 min read
6 reasons to be part of the Future Developer Summit
We’re currently on countdown mode. The Future Developer Summit is coming on April 7-8 to help developer marketing and relations leaders...
SlashData Team
Jan 23, 20196 min read
Assessing the Maturity of Your Developer Marketing Program
Have you ever visited a website with a ‘ghost’ developer zone? You know the type I mean? Where the blog posts are over a year old, nobody...
SlashData Team
Nov 1, 20186 min read
Developer Marketing Guide: Selling It Softly
Have you heard this geek joke? Q: How can you tell an extroverted software developer from an introverted one?A: The extrovert looks at...
SlashData Team
Nov 1, 20183 min read
Developer program metrics – how do you measure RoI?
Now that the dust has settled it’s time to celebrate. And share some data and insights. In September 2018 we ran our third Future...
SlashData Team
Sep 7, 20182 min read
Developer Marketing Leaders Are Back for the Future Developer Summit 2018
Future Developer Summit is back September 13, Menlo Park, CA, bringing together 60+ VP & director-level champions of developer marketing...
SlashData Team
May 21, 20185 min read
Under the Hood of Developer Marketing: Microsoft’s Jeff Sandquist
Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Jeff Sandquist, General Manager...
SlashData Team
Apr 16, 20184 min read
Machine Learning is Changing Developer Nation and the World
Breakthroughs and advancement in machine learning (ML) models, techniques, frameworks, and applications are having a growing influence on...
SlashData Team
Apr 10, 20188 min read
Under the Hood of Developer Marketing: Grace Francisco from Roblox
In our latest installment of interview series with the leaders in developer marketing and developer relations, we talked to Grace...
SlashData Team
Feb 16, 20188 min read
Under the Hood of Developer Marketing: Intel’s Scott Apeland
Developer Marketing – what is it, why is it important, how to develop it successfully? We’ve interviewed Scott Apeland who leads the...
SlashData Team
Dec 14, 20177 min read
Under the Hood of Developer Marketing: Amazon’s Adam FitzGerald
We launch this series on Under the Hood of Developer Marketing with an interview with Adam Fitzgerald, who’s responsible for Developer...
SlashData Team
Dec 14, 20174 min read
From pauper-to-prince: developers are now the buying centre of purchasing tools.
Today, Peter Levine is an influential venture capitalist; his opinions are closely listened to and he controls large pots of money. But...
SlashData Team
Jul 31, 20172 min read
Unity leads the way in developer satisfaction
As software continues to eat the world (to paraphrase Marc Andreessen), software developers fulfill an ever more critical role in the...
SlashData Team
May 8, 20176 min read
How Orange doubled the size of its developer community in 18 months.
Orange is one of the world’s leading operators with 265 million customers in 29 countries, offering fixed and mobile connectivity...
SlashData Team
Jan 30, 20176 min read
Developer Program Metrics: How Intuit Measures Developer Success
How do you grow a successful developer community around a financial product? Intuit’s Quickbooks is a well-known small business...
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