Suddenly a fine day dawns when your organisation’s key stakeholders agree that you need data to understand your developer audience. Well, ok, most likely that didn’t exactly happen overnight – in fact we know that nearly 20% of DevRel practitioners struggle to justify the budget of their developer programs and 32% rely on qualitative arguments. But let’s skip that part for now, and fast-forward to that happy moment when there is full buy-in for data-backed developer strategy decisions. Right. You need data. But what data?