Suddenly a fine day dawns when your organisation’s key stakeholders agree that you need data to understand your developer audience. Well, ok, most likely that didn’t exactly happen overnight – in fact we know that nearly 20% of DevRel practitioners struggle to justify the budget of their developer programs and 32% rely on qualitative arguments. But let’s skip that part for now, and fast-forward to that happy moment when there is full buy-in for data-backed developer strategy decisions. Right. You need data. But what data?

Developer Marketing & Relations: The Essential Guide just published its 3rd edition Quick history: In 2018 SlashData decided to publish a book titled “Developer Marketing: The Essential Guide”, seeing the lack of education in developer marketing and relations roles and activities. In that book, industry leaders from the world’s largest companies shared their “things to … Continue reading How to engage developers – straight from tech experts’ experiences

Over the last 4 years, we’ve spent thousands of hours building the culture at SlashData, one step at a time. There is no better picture of the culture than the values that underpin it. In this article, I strip SlashData bare, describing in great detail our values and the behaviours that underscore them, that is … Continue reading Our 7 Core Values: SlashData stripped bare

What do developers value in open source? How have their needs changed due to COVID-19? The 19th Developer Economics global survey wave ran from June to August 2020 and reached more than 17,000 developers in 159 countries. Hot off the press “State of the Developer Nation” report presents developer trends for Q3 2020 and beyond. The report … Continue reading Hot off the Press: Developers’ needs due to COVID-19, Open Source, Languageds, DevOps and more